What makes live work: 6 success factors for live communication with more impact
Event professionals design unforgettable experiences. But what do those experiences actually deliver? Impact does not happen by chance: it is designed up front and demonstrated afterwards. In this whitepaper we share 6 success factors from the practice of IDEA agencies.
What you will read
- Why value is created during the design, not during the event
- Why emotion without a clear sender delivers too little
- Why a full room is a result, but not yet impact
- How cutting back often makes an event stronger
- What has to happen after the event day to maximise value
- What making impact asks of the relationship between client and agency
With cases from ABN AMRO, Vodafone, Domino’s and Social Deal. Plus a calculation that shows how much contact time a physical meeting delivers compared to online reach.
Who it is for
For event managers, communication and marketing professionals at companies and government organisations who want more measurable impact from live communication.
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Please note: the whitepaper is written in Dutch.