10 reasons to become an IDEA partner

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Join the leading agencies in live

Does your service or product make the difference in live, making you part of exceptional events, brand activations or experiential marketing? Or do you train people in live? As an IDEA partner, you become part of a community of experts. Together we shape the future of live communication.

10 Reasons

✔ You join the leading agencies in live

Since 2002, IDEA has united the leading agencies in live. Since 2019, IDEA also has the IDEA quality mark. Increasingly, the IDEA quality mark is requested in pitches and tenders. The quality mark also calls for quality partners.
✔ A quality mark that opens doors

The IDEA quality mark stands for creative innovation, strategic effectiveness, financial stability, good governance and legal expertise. After a quality control, IDEA agencies may carry this quality label – an advantage in pitches and tenders. That is why IDEA agencies are happy to work with (the talent of) trusted partners.
✔ Live contact moments with agencies

Build a strong bond with the leading agencies in live. This is possible, among other things, through the annual live contact moments (New Year’s drinks in January, IDEA Talent Boost in November). But also every quarter with the live meetups of the Green Ambassador community. Premium partners can delegate multiple people to IDEA gatherings. Only Premium Partners are able to offer tailor-made events to the members.
✔ Accelerate together on sustainability and inclusivity

With the Green Ambassadors program, we stimulate sustainable and socially responsible business practices. This network of passionate professionals works on sustainability, inclusion and social impact within our industry. As a partner, you can contribute to and benefit from this – with inspiration, best practices, joint innovation and four live meetups per year.
✔ Spar and grow with peers

IDEA is a vibrant community of professionals. Through events and field trips (such as SXSW and World Expo) you stay sharp and inspired. Via LiveCom Alliance you get access to an international network.
✔ Direct access to the next generation of professionals

IDEA connects agencies and partners with young talent. We have partnerships with universities of applied sciences and during the Talent Boost the greatest talents from event programs present themselves to IDEA members and partners. Our shadow board Jong IDEA keeps us sharp with fresh insights.
✔ Clearly in the picture

Via our newsletter (5x/year) you have the opportunity to share news with the IDEA agencies and other partners (content-related, not commercial). The partner page on the website gives you direct visibility among the agencies (distinction between Premium and Partner).
✔ The power of together

IDEA invests in industry-supported initiatives such as the Pitch Code to work professionally and efficiently on new assignments. This code protects the interests of the agencies and all partners involved.
✔ Insights through benchmark data and market research

IDEA agencies are required to participate in benchmark research, giving them insight into market-conform performance and rates, which stimulates professional business. Via LiveCom Alliance you get access to European market research.
✔ Your voice counts

Through our lobby, we participate in discussions in The Hague. Together we strengthen the position of live communication in the marketing landscape.

Process and rates

1
Intake / introduction (potential partner and association management)
2
Mutual decision on partnership
3
Partnership
The IDEA partnership is for at least three years. After that, it can be terminated annually, provided this is done before October 1 of the current year for the following year.

All mentioned amounts are excluding VAT.

Partnership contribution 2026:
- Partner Universities of Applied Sciences €2,950.-
- Premium Partner €2,750.-
- Partner €1,250.-

Ready to take the step?

Would you like to discuss the possibilities or simply get acquainted? We’re happy to tell you more about what an IDEA partnership can mean for your organization. Contact us.

10 reasons to become an IDEA partner

Join the leading agencies in live

✔ You join the leading agencies in live

Process and rates

Ready to take the step?

Download Sustainability Ladder for Business Events (DLZE)