IDEA helps clients and agencies with sustainable pitching

A pitch, a bitch? Opinions differ on that. But pitches and agency selections are in any case intensive processes that require a lot of time, energy and budget from all involved – agencies and clients.

That’s why IDEA advocates for sustainable pitching: efficient, transparent and with mutual respect. Not because there’s one right way, but because every good process starts with clear principles. And because good pitch processes lead to strong, long-term relationships.

Pitch Code 2025: supported by the industry

The Pitch Code is not about rules, but about direction. It helps to have the right conversation. With three pillars – the assignment, the selection process and the terms – the code provides structure for a fair and effective pitch process. The accompanying Pitch Canvas helps clients and agencies to make sharp choices.

IDEA endorses the industry-supported Pitch Code with bvA, VIA, DDA, PMA, DDMA and BNO. The initiative comes from FONK Magazine and is supported by pitch consultants such as 3MO.

Extra for live: the IDEA Pitch checklist
Live has its own rules. That’s why IDEA developed – in addition to the Pitch Code – a checklist for pitches and tenders within live communication. The tool helps clients and agencies in setting up an effective selection process.

Better pitching? Start with a good conversation
Are you working on a pitch or agency selection? Then download the Pitch Code or IDEA Pitch checklist. Or contact us. We’re happy to think along with you.