IDEA quality mark: certainty in a complex market

More about the quality mark
IDEA | Leading Agencies in Live

What is the IDEA quality mark?

The market for live communication is large and complex. As a client, this can cause uncertainty. How do you know if an agency can deliver what you need? The IDEA quality mark provides guidance and clarity in the search for the right partner.

Continuous quality control for IDEA agencies
Every new IDEA member undergoes comprehensive quality control with a duration of 6 weeks. Existing members are reassessed every two years.

A team of independent experts checks all important matters in live:

  • Creative innovation
  • Strategic thinking
  • Production craftsmanship
  • Financial stability
  • Socially responsible business
  • Insurance and legal expertise

Clients recognize our quality mark: 1 in 6 Dutch top 500 companies works exclusively with IDEA Certified Leading Agencies and increasingly the IDEA quality mark is included in tenders and a requirement in pitches and agency selection processes.

  • Proven craftsmanship

    IDEA agencies have a demonstrable track record in strategy, creation, production and digital innovation. You work with specialists who control the entire process.

  • Financially healthy

    Members are continuously assessed for their financial stability. An independent expert assesses all relevant key figures for Risk & Compliance, with input from Graydon. Think of annual figures, forecasts and liquidity. This way you know that an agency is also sturdy behind the scenes.

  • Good governance

    IDEA agencies work transparently. They use clear quotations and conditions. Through Van As Advocaten we keep every member legally up to date. Everything is right, even behind the scenes.

  • Sustainable & inclusive

    IDEA agencies have a Green Ambassador. As a result, they are at the forefront of developments in the field of inclusion and sustainability within the industry.

  • Well insured

    IDEA agencies have access to group agency liability insurance and event insurance designed for live communications.

IDEA | Leading Agencies in Live

The 5 guarantees of the IDEA quality mark

1. Proven expertise
IDEA agencies have a demonstrable track record in strategy, creativity, production and digital innovation. You work with specialists who master the entire process.

2. Financially sound
Members are continuously assessed on their financial stability. An independent expert evaluates, with input from Graydon, all relevant indicators for Risk & Compliance. Think of annual figures, forecasts and liquidity. So you know that an agency is also solidly positioned behind the scenes.

3. Good governance
IDEA agencies work transparently. They use clear quotes and terms and conditions. Through Van As Advocaten, we keep each member legally up-to-date. Everything is in order, even behind the scenes.

4. Sustainable & inclusive
IDEA agencies have a Green Ambassador. This enables them to lead the industry in developments in the field of inclusion and sustainability.

5. Well insured
IDEA agencies have access to a collective agency liability insurance and an event insurance developed for live communication.

The IDEA quality mark in your pitch or tender

A pitch, tender or agency selection is a complex process. You must make choices based on promises, presentations and quotes – while the impact of your decision is significant. It requires time and knowledge to find the right partner.

Good to know: IDEA offers an industry-supported Pitch Code as a guideline and an additional Pitch Checklist focused on live. Read more about it and download the documents (NL + ENG) here.

Bring structure and certainty to your selection process
With the IDEA quality mark, you bring structure and certainty to the selection process for live communication. Because you know for sure: all IDEA agencies are screened on strategy, creativity, production, legal and financial soundness and good governance.

By asking for the IDEA quality mark in your briefing or inquiry, you directly filter on quality, reliability and expertise. This increases the chance of a successful collaboration and reduces risks.

Want to know more about the IDEA quality mark? Or need help with creating a briefing, pitch or agency selection process?
Contact us – we’re happy to help you.

Download Sustainability Ladder for Business Events (DLZE)

The first version of DLZE was developed by: Green Events, IDEA and The Groundbreakers. DLZE is a tool to make business events with more than 250 attendees fossil-free, circular and inclusive. DLZE is (not yet) certifiable. DLZE can be applied in combination with a COâ‚‚ e-calculation tool to substantiate the achieved level.

Download DLZE