Pitch Code 2025 sets standard for creative industry
On September 29, 2025, IDEA, bvA, VIA, DDA, BNO, DDMA and PMA launched the Pitch Code 2025. The broadly supported code provides guidance for agency selections and pitches in the creative industry. The goal: sustainable relationships, clear processes and mutual respect. Because pitching is and remains intensive for all involved, but it can be better, fairer and more effective. The launch is reinforced with the out of home and media campaign ‘An Unfair Pitch Leaves You Wrecked’.
The Pitch Code does not offer rigid rules, but clear principles and the practical Pitch Canvas. For live communication, IDEA adds the Pitch checklist for live.
View the Pitch Code and IDEA Pitch checklist at: https://www.ideaonline.nl/en/sustainable-pitching/