IDEA presents a new toolkit on effectively pitching live events, based on insights from the Tender Canvas model. This enables event managers to significantly increase their success rate – both in internal decision-making and agency selection.
A strong event concept deserves successful execution. Unfortunately, too many plans for live events get stuck in internal decision-making. The Tender Canvas Model provides structure, guidance and proven success. The model helps you – whether you need to convince your management internally, or are looking externally for a creative agency that matches your requirements.
This pitch method was recently presented during INSPIRE 2025, the signature event of the Society for Event Managers. Maarten Schram (IDEA) and Bart Kokke (Tender Canvas) showed how to effectively use the model in internal and external pitches.
The key insights from the session are in the toolkit Effective pitching of live: 10 tips for internal convincing and external selection. It is now available. Download the document directly and increase your pitch success.
Check on the ‘sustainable pitching’ page the Pitch Code 2025 and the IDEA Pitch Checklist with 8 practical tips for an effective pitch.