Thirty participants from Hogeschool Utrecht, Breda University of Applied Sciences, NHL Stenden Hogeschool and Zuyd Hogeschool presented themselves today in Green Village Nieuwegein during the 13th edition of IDEA Talent Boost 2025.
In the great diversity, passion for live and personal vision, Isa Hakkaart, Sanne van der Lei and Lieve Verwiel stood out and thus won the 2025 edition. According to the jury:
Isa Hakkaart, Breda University of Applied Sciences
“Isa really distinguished herself with much enthusiasm both in the video pitch and during the presentation moments. She gets people on board, is open to feedback, has an active, positive attitude.”
Sanne van der Lei, NHL Stenden Hogeschool
“Sanne stood out with a short and powerful video as a dancer with a strong metaphor. She dares to go outside the comfort zone. She also knows how to put herself in the spotlight, including during the networking lunch.”
Lieve Verwiel, Hogeschool Utrecht
“Lieve shows courage to change, was really a leader during the case assignment with commercial ideas and shows courage on stage. She clearly left a calling card.”
The winners win: membership of IDEA shadow board Jong IDEA, tickets for the Human Intelligence Congress & Golden Giraffe on March 2 ‘26, a signed copy of the book CHAOS, a learning position at an IDEA agency and plenty of publicity. And one of them also a spot in the Event Inspiration podcast.
The future of live starts with talent.
No progress without talent. That’s why IDEA invests in a network of next-gen professionals. We do this through partnerships with the most important universities, our shadow board Jong IDEA and Talent Boost, the springboard for event talent.
About IDEA Talent Boost - springboard for talent
During the annual IDEA Talent Boost, students from event programs pitch their ideas and skills to a professional jury. For agencies, this is the moment to spot and attract top candidates. Many winners grow at an IDEA agency into producers, creatives and strategists.