10 reasons to become an IDEA member

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Join the leading agencies in live

Do you have an agency that makes a difference in events, brand activations or experiential marketing? As an IDEA member, you become part of a community of experts. Together we shape the future of live communication.

10 Reasons
  • ✔ You join the leading agencies in live

    Since 2002, IDEA has united the leading agencies in live. One in six top 500 companies in the Netherlands works exclusively with IDEA Certified Leading Agencies. Increasingly, the IDEA quality mark is requested in pitches and tenders.

  • 01

Process & Rates (minimum duration 6 weeks, maximum duration 8 weeks)

  • 1
    Financial audit, insurance check and legal quick scan
  • 2
    Intake/introduction
  • 3
    Mutual decision to start audit - Audit costs: €500,– ex VAT
  • 4
    Assessment by independent advisor
  • 5
    Continue audit after green light; motivation for membership (input audit committee)
  • 6
    Assessment by audit committee
  • 7
    Optional online Q&A audit committee
  • 8
    Audit committee advice
  • 9
    Board decision
  • 10
    Membership

    The IDEA membership (and associated IDEA quality mark) is for at least three years. After that, it can be terminated annually, provided this is done before October 1 of the current year for the following year.

    Audit costs: 500,- excluding VAT.

    All mentioned amounts are excluding VAT.

    Contribution 2026 (ex VAT, indexed annually):

    • Agency €3.095,-

      Gross agency income more than €200,000 per year.

    • Small Agency €1.545,-

      Gross agency income min €75,000 and max €200,000 per year.

    • Young Agency €790,-

      Min 1 and max 3 years active. Gross agency income min €25,000 and max €75,000 per year.

IDEA | Leading Agencies in Live

Ready to take the step?

Would you like to discuss the possibilities, the admission process or simply get acquainted? We’re happy to tell you more about what IDEA can mean for your agency. Contact us and/or download the audit document directly.