Community of leading agencies in live
More about us
About us
We are IDEA, the network of leading Dutch agencies in events, brand activations and experiential marketing.
Since 2002, we have been elevating the world of live to a higher level. We share knowledge, tools and best practices in technology, sustainability and inclusion.
We are a community of thinkers and doers who innovate and experiment. Who inspire and engage new generations.
We connect people and brands with live experiences that last. In the physical world, digital and hybrid.
We believe in experiences that bring together and break through bubbles. Because especially now that technology is changing our lives, moments of personal contact and truly being seen are prerequisites for effective communication.
As leading agencies, we position live communication where it belongs: at the heart of every marketing and communication strategy.
Board and Organization
IDEA is led by passionate entrepreneurs who, together with the association director and supported by the office team, give direction and content to the association and the profession.
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Dion Janssen, THG Agency
Chair -
Marc Liethof, Eventex
Board member - treasurer -
Saskia Steur, BEE Agency
Board member - talent -
Jan Paul de Wildt, Kumpany
Board member - communications -
Pieter Claassen, XSAGA
Board member - partners & professional awards -
Martijn Geerdes - The Groundbreakers
Board member - sustainability -
Maarten Schram
Association director -
Dineke Philipse
Association secretariat - policy matters, legislation & regulations -
Gerbrig Reitsma
Association secretariat - business affairs